Brian France is a business executive with more than two decades of leadership experience in the sports industry. During his 15 years as Chairman and CEO of NASCAR, he was recognized as one of the most influential leaders in sports and entertainment. He pioneered several major growth initiatives for the organization, expanded NASCAR’s sponsorship participation, enacted new safety measures and led initiatives to improve engagement with the NASCAR fan base.
Following his tenure at NASCAR, Mr. France founded Silver Falcon Capital in October 2019. Through Silver Falcon Capital, he leads private capital investment in business ventures, drawing from his experience in the motorsports industry. In addition to his business leadership experience, Mr. France has partnered with many non-profit organizations through his work with the NASCAR Foundation and the France family’s Luke and Meadow Foundation.
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Throughout his career, Brian France has been an active partner and supporter of philanthropic causes. He and his wife, Amy France, co-founded the Luke and Meadow Foundation in 2011. The foundation, named after the couple’s twin son and daughter, works to address issues that threaten the health and wellness of children. The organization partners with some of the world’s most impactful charities focused on children’s issues. Through its grants and giving, the Luke and Meadow Foundation has supported organizations that work to combat disease, relieve poverty and increase access to education for children around the world. Since its inception, the foundation has worked with major charities including Autism Speaks, Operation Smile, the Michael J. Fox Foundation for Parkinson’s Research, the Alliance for Lupus Research and many others.
The Frances share a passion for making a positive difference in the lives of others and providing children with the care and resources they need to thrive. Through the Luke and Meadow Foundation, they work to help even the playing field for underserved children who may lack access to healthcare, education and other basic needs. The Frances also donate their own time and resources to the Foundation and the charities and causes it supports.
In June 2015, the Frances partnered with Gabrielle’s Angel Foundation, an organization dedicated to blood cancer research, to host a group of child cancer survivors at a NASCAR race. At the Pocono Raceway, the children got a behind-the-scenes view on race day, visiting the garages and meeting several NASCAR drivers. The race was dedicated to cancer survivors, helping ignite the NASCAR family in the fight against cancer. In October 2015, Amy and Brian France were recognized at the Angel Ball for their support of cancer research and their work with the child cancer survivors. Through the Luke and Meadow Foundation, the Frances continue their long-standing relationship with Gabrielle’s Angel Foundation, and were honored again for their contributions at the 2019 Angel Ball.
In addition to the Luke and Meadow Foundation, Amy and Brian France have also worked closely with the NASCAR Foundation, a charity that works to improve the lives of children in need in local communities. Founded in 2006 by Mr. France’s mother, the late Betty Jane France, the organization helped establish racing-themed Speediatrics units for children at Halifax Health in Daytona Beach and Homestead Hospital in South Florida. Through the Speediatrics Children’s Fund, the NASCAR Foundation supports hospitals, clinics and other programs that provide medical services for children. In 2017, Amy and Brian France led a $1 million partnership with Hassenfeld Children’s Hospital of New York at NYU Langone to support the hospital’s child-life program. That year, NYU Langone honored the Frances for their support, which helped provide the Center’s young patients with opportunities for play, arts and crafts, holiday celebrations and more.
Amy and Brian France have also supported breast cancer prevention and research through the Breast Cancer Research Foundation, and post-9/11 injured service members and veterans through the Stand Up for Heroes Fund.
Brian France has been recognized for his professional achievements as well has his philanthropic work.
Throughout his tenure at NASCAR, he was frequently recognized by media outlets and industry bodies for his strategic vision and executive leadership. He is the recipient of the following awards and recognitions.
- Sports Industrialist of the Year, Sports Business Daily (1999)
- SMEI Marketing Statesman of the Year, Sales and Marketing Executives International (SMEI) (1999)
- 50 Most Influential People in Sports (#10), Sports Business Daily (2014)
- The TIME 100, TIME Magazine (2006)
- Top 100 Marketers of the Year, AdAge
- Top Promoters of the Year, Promo Magazine
- Broadcasting and Cable Hall of Fame Inductee (2007)